Maybelline's multiplying lash effect mascara envelops lashes with a luxurious oil-infused formula from root-to-tip to reveal layers of softer, denser lashes. The UK's #1 mascara* just got even better! Maybelline New York Lash Sensational Luscious Mascara contains a luxurious oil-infused formula for a softer, denser multiplying lash effect. With extraordinary patented fanning brush, the 10 layers of bristles reveal a full flourish of lashes. The Liquid Ink formula coats from all sides ensuring full coverage. *Source: Nielsen Market Sales Data, January-November 2015