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Aqua / Water / Eaucoco-betainedisodium Laureth Sulfosuccinatesodium Cocoyl Isethionatesodium Lauryl Sulfoacetatesodium Lauroyl Sarcosinateglycol Distearatesodium Chloridedecyl Glucosidepolyquaternium-10sodium Hydroxideparfum / Fragranceamodimethiconeppg-5-ceteth-20citric Acidpeg-55 Propylene Glycol Oleatepropylene Glycolcarbomerci 60730 / Acid Violet 43 Acrylates/beheneth-25 Methacrylate Copolymercamelina Sativa Seed Oilbutylene Glycolbenzoic Acidtocopherololea Europaea Fruit Oil / Olive Fruit Oil trideceth-6glycerinhelianthus Annuus Seed Extract / Sunflower Seed Extractsalicylic Acidmagnesium Nitratehydrolyzed Vegetable Protein Pg-propyl Silanetriolarginine2-oleamido-1,3-octadecanediolcetrimonium Chloridepoly (linseed Oil) Benzophenone-4sodium Benzoatephenoxyethanolorchis Mascula Extractmethylchloroisothiazolinonehaematococcus Pluvialis Extractmagnesium Chloridemethylisothiazolinonecaprylic/capric Triglyceridepotassium Sorbate.
FREE Strength Cure Shampoo 50ml when you spend £40 on Pureology.*
Luxurious, gentle, rich-lather shampoo. This gentle and creamy system of shampoo and conditioner fortifies and helps repair the strength of damaged colour-treated hair.
*One free gift per order. Valid until the 30th of May or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £40 or more worth of Pureology products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.
FREE Strength Cure Conditioner 50ml when you spend £40 on Pureology.*
Luxurious, creamy conditioner. This gentle and creamy system of shampoo and conditioner fortifies and helps repair the strength of damaged colour-treated hair.
*One free gift per order. Valid until the 30th of May or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £40 or more worth of Pureology products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.
FREE Colour Fanatic Mini 30ml when you spend £70 on Pureology.*
Introducing Pureology Colour Fanatic, a first of its kind multi-tasking hair treatment spray that provides 21 essential benefits to prime, protect, and perfect colour treated hair.
*One free gift per order. Valid until the 30th of May or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £70 or more worth of Pureology products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.
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Rated 5 out of
5
by
Anonymous from
Unbelievable, results after just one wash
+ I am naturally ash blonde but died my hair a bit lighter blonde at home. It started getting brassy, and I decided to try out purple shampoo & conditioner for the first time ever. I just washed my hair and I see results after just this one wash. It toned my hair nicely and has already neutralized a bit of the brassiness. I did a double wash with the shampoo. The quality is amazing and a little goes a long way too. It is also cruelty free and vegan!
- Not too big of a fan of the cap opening, it is hard to not get too much out, I would say that is the only downside.
Date published: 2021-10-21
Rated 3 out of
5
by
Anonymous from
Blonde hair still brassy
I’ve used this three times and I’ve not seen much progress on diluting the warm tones in my blonde highlighted hair. Maybe it takes more time?
Date published: 2021-05-10
Rated 5 out of
5
by
Anonymous from
Bleach
Really helped the texture and colour of my hair.
Date published: 2020-11-27
Rated 5 out of
5
by
Anonymous from
Works miracles!
I bought this shampoo about a week ago as i had been in the process of lightening my hair in summer (june-july). I haven’t had my hair done since then and my hair had started to look brassy and i was struggling to find a good product to really help revive my hair. I would often brush my hair and there would be a lot of breakage that had snapped off, as well as a lot of fall out when washing my hair in the shower. Since using the pureology shampoo and conditioner, my hair has completely done a 360. My hair is the healthiest it has ever been and i not long have any breakage or fall out when washing it! Not only this, my hair has lightened so much after only using it a handful of times. It honestly looks like ive gone to the salon to get it touched up! If you’re contemplating buying this then i 100% recommend, it’s completely worth that extra bit of money for a shampoo and conditioner.
Date published: 2021-11-30
Rated 5 out of
5
by
Emma W from
Best Blonde Shampoo
This is such a great purple shampoo. It is sulphate free and protects against UV. It is ultra concentrated and has a beautiful rich lather. I find a bottle lasts forever. I also adore the smell which smells like some sort of combination of essential oils. It's beautiful!
Date published: 2022-09-11
Rated 5 out of
5
by
Angela Louise from
Excellent price, great blonde toning shampoo.
Very good purple shampoo. I don’t use it every day as it would probably leave my very light blonde over toned. Having said that, I only wash my hair every other day or third day depending.
Great price, much cheaper than my salon.
Date published: 2022-03-29
Rated 5 out of
5
by
Anonymous from
Love this product
Love this product, I’ve used pureology before, but since changing my hair colour to blonde. I thought I would try this one, it’s not too heavy, makes your hair feel super soft. Would definitely recommend
Date published: 2021-08-07
Rated 5 out of
5
by
Anonymous from
Pureology Purple Shampoo
Got rid of all my yellow tones in my hair! Amazing shampoo, lathers nicely and has a pleasant scent that doesn’t stay on your hair too long! It also isn’t as drying as other purple shampoos!
Date published: 2022-03-14
Is this shampoo appropriate for balayage hair (dyed brown with fine blonde highlights)? I tend to get brassiness in my blonde streaks and redness in my browns.I’m not convinced the purple shampoos I’ve tried work for me & never know what is best to use.
I have to say that I love pureology products! They make my hair so soft. I would normally use this shampoo once a week and leave it on for about 10 minutes. It helped really well when I had balayage hair for a couple of years.
Date published: 2023-05-24
Can this shampoo be used daily?
Using this daily does tend to dry out your hair so I would suggest perhaps every 3rd day with a good conditioner.
Date published: 2023-02-28
Is this shampoo good for strengthening my hair? As it is quite damaged but want to brighten my blonde too?
Yes it’s brilliant, texture when blow drying is so much easier to manage, and the colour is brighter without leaving a blue residue
Date published: 2023-05-24