Want the London look? Amplify your Rimmel Ultimate Volume Boost Lash Primer. The first step of your routine is to prep and boost your lashes.

You'll find it primes lashes to maximise results, enhancing the look of your mascara and adding extra length and thickness to eyelashes. Lashes feel strengthened, nourished, and extremely conditioned over time. Ultimate Boost Volume Primer feels lightweight and smoothes lashes whilst providing an instant lash boost for visible performance.