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VIRTUE® VIRTUE Recovery Shampoo 240ml

Box

£40.00 (£0.17 per ML)

Free United States delivery

%0 4.52 | 349

If you like we can let you know when we have some more.

Nourish dry, damaged, depleted hair back to hydrated health. Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Formulated with first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and colour treatment.

A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Ideal for:
- All hair types, especially hair that’s damaged or in need of extra care.
- Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
- Safe for colour-treated and chemically treated hair.

Work a quarter size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.

Results:
97% of women said their hair felt softer after just one use.*
97% of women felt their hair was less damaged.*
91% of women felt their hair was more manageable.*

* Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).

Key ingredients:
- Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing colour, moisture retention, and shine.
- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
- Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalise the scalp and returns hair’s vibrance and shine.

As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional,
Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).

VIRTUE®

Shop VIRTUE®

Rated 5 out of 5 by from Finally a range that really delivers what it promises Never spent so much on a shampoo and conditioner before. My hair is very weak and thin, because I abuse it daily with straighteners and monthly with bleach. I was concerned at first because until you use the conditioner, it makes your hair feel like straw. I had a similar experience with Olaplex a while ago. However, after 2 uses, I can actually feel a difference. My hair lifted lighter with bleach, which my hairdresser said could only be because it is in better condition. It smells lovely and the fragrance lasts too. You only need a tiny amount, so is an investment. Try the range, you won't be disappointed.
Date published: 2020-07-13
Rated 4 out of 5 by from Decent I chose the travel size of this shampoo as a part of my Sephora Beauty Box a couple of months ago. As it's mentioned in the product description, this shampoo is quite concentrated and thick and you only need a small amount for each wash. I made a mistake the first time and used more than needed and my hair was feeling weird afterwards. But then I started using a smaller amount and it worked fine. I haven't had my hair bleached or chemically treated for quite a while now, so I can't really comment on how well it works on damaged hair. But I can say that my hair felt nice and clean and soft after using this shampoo. It didn't help much with my frizz though. Also, while it seems some people don't like the scent, I absolutely loved it. It smells so delicious and lovely! I However, I wouldn't say that it's worth the price.
Date published: 2023-09-17
Rated 5 out of 5 by from Wonderful product Lovely product very good for course dry over processed hair
Date published: 2021-08-25
Rated 5 out of 5 by from Great shampoo Virtue Recovery shampoo has improved the condition of my hair. The shampoo lathers easily and feels hydrating when used. Its not the most hydrating shampoo I have used but I currently have very dry hair and with any conditioner it provides enough hydration. This adds volume to my hair, in that my hair feels thicker after using, its soft and it really smooths out a lot of my frizz. For reference I have long, fine, dry, dyed hair that tangles and frizzes at the first drop of rain or damp. I need to straighten it just to make it manageable. This shampoo really restores my hair it works great with the recovery conditioner, but I have used it with many others and it still gives results. My hair has bounce but the frizz is smoothed its the first range I have found to both add volume but smooth my hair together most add sleekness at a loss of volume or vice versa. Highly recommend for any hair that needs a little recovery from dryness or damage etc.
Date published: 2023-11-15
Rated 2 out of 5 by from Not a hit I wanted to like this as it would be great to find something that would help my fine and frizzy hair that's made worse by hard water. Yes, my hair is slightly smoother, but this stuff dries up my scalp to the point it's flaky and makes my hair a lot more prone to greasiness even the next day. Not for me.
Date published: 2021-11-28
Rated 5 out of 5 by from Worth every penny Great product. It’s the best shampoo I’ve ever used. It’s more pricy but it’s worth it. I’ve bought expensive shampoos before and there is usually no difference between the ones that are £10 or £20 but this one is different.
Date published: 2021-08-21
Rated 3 out of 5 by from A lovely shampoo I received this as part of a sample. It has a lovely scent and did tame my frizzy hair but I found my hair got greasy within two days which isn’t usual for me. Likely wouldn’t buy again due to this and the price.
Date published: 2021-11-05
Rated 5 out of 5 by from Best shampoo, better then olaplaex Best shampoo I have ever used, I don't know if its the human hair keratin or what but it does leave my frizz/humidity prone hair smoother for longer. I have already replaced twice and have a back up.
Date published: 2021-03-05
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