The 19 Best Foundations of 2024

Full coverage foundations might strike fear in the hearts of those who’ve battled tide marks and caking, but not with this one. Packed with skin-unifying pigments and rich in hydrating Argan Oil, Huda’s new and improved #FauxFilter Foundation grants a natural-looking, matte finish that won’t dry or flake throughout the day. Water-resistant and budge-proof, a little goes a long way with this heavy duty formula, so start with a small amount and build up to your desired level of coverage.

Tried and tested: "Whilst my skin is usually pretty blemish free, it typically takes a few layers to cover the pigmentation around my mouth and chin, but this only took one layer to give me an even skin tone and stayed all day without feeling heavy or cakey." - Karmel, Customer Review

Taking long-lasting foundations to the next level, think 24-hour staying power and second-skin coverage. If you’re tired of your makeup sliding, then this Dior Foundation is your new secret weapon. From week one to week four, your skin is visibly more hydrated, plumped, and radiant with continued wear. Formulated with an 86% skincare base, extracts of Wild Pansy, Hibiscus, Nasturtium, and Iris enhance your complexion while providing a beautiful finish that lets skin breathe. These antioxidant properties protect even the most sensitive skin types. And with 40 shades to choose from, find your perfect match with SPF 20 or SPF 15. What’s not to love?

Tried and tested: “I bought this last month and I'm so glad I did! Feels lightweight and easy to blend out, has a smooth flawless glowy finish! Doesn't break me out!! I use it with my Dior Glow Veil Primer and it's literally perfection! Highly recommend.” - Customer Review

An apple a day keeps excess shine at bay. This handy, compact foundation has taken TikTok by storm and has been highly praised for delivering full-on, extreme matte coverage that even covers up tattoos. Infused with Apple Extract to give skin all the goodness, this lightweight foundation leaves skin with a healthy sheen and minimises the appearance of pores from dusk until dawn. Did we mention zero cakiness? It’s hard to find a foundation that does it all, but this one is the apple of our eye.

Tried and tested: "This is my holy grail, everyday foundation. I love it. I found my perfect colour and have been loving it in every sense. I have one in use and two in backup!! I made sure I’ll never be without it! Good apple of course!! It sits beautifully on my skin, I never feel it and it wears great for 9+ hours.” - Customer Review

Want to achieve your best skin ever? This new generation skincare foundation from our very own coveted Sephora Collection will help you do just that. Its second skin texture offers buildable coverage to create a smooth, even complexion and an ultra-natural finish. Enriched with anti-pollution Algae Extracts and Hyaluronic Acid from natural origin, your skin will be improved and protected with a hydrating foundation formula that lasts all day long.  

Tried and tested: "Great coverage, true long wear. I put it on and it's like it blends into my skin even more after 2-3 mins by itself. My skin is oily, this has been perfect. Not too matte, not too shiny. Lasts through my shift and beyond with some powder touch ups." - Customer Review

Fenty Beauty is one of our all-time faves, so it’s no surprise how much we love Rihanna’s trusty soft matte, longwear foundation. Born in a boundary-breaking range of 50 shades, find the ultimate photo filter for all skin tones in Fenty Beauty Foundation. The light-as-air texture instantly smoothes, diffuses pores and easily builds to medium to full coverage. The best bit? This oil-free formula is resistant to sweat and humidity, thanks to its climate-adaptive technology. 

Tried and tested: "I have looked my ENTIRE life for the perfect shade that matches my skin, I have very pale skin and even the lightest of shades in drug stores did not match my skin. But this foundation matches PERFECTLY, it’s like putting skin on top of my very own skin providing the perfect coverage. It leaves my skin feeling moisturised as well. I’m in love! Thank you, Rihanna!" - Tori, Customer Review

Skin that looks like skin has never been easier. Meet ILIA’s True Skin Serum-infused Foundation with buildable, medium coverage and a beautifully natural finish. Now with active levels of skincare ingredients, including Niacinamide and Allantoin, this silky, breathable formula helps smooth and soothe to visibly improve bare skin over time. From an array of 30 shades, the weightless foundation melts in and seamlessly blends for all skin tones.

Tried and tested: "Great coverage, smooth application. Not too heavy. Doesn't crease or crack - feels like it moves with you. Great polished look!" - Raina B, Customer Review

Turn up with the ultimate ONE/SIZE must-have, this Beauty Blur Balm Foundation that’s a triple threat against skin texture. Thanks to its unique mousse-like formula, it blurs texture, absorbs oil, and boosts hydration all in one. Japanese White Rose Stem Cells quickly improve the appearance of skin tone and visibly minimise oil over time, while the Avocado and Mango hydra-blend heightens hydration levels. The result? A smooth-feeling second skin and all-day wear. We love.

Tried and tested: "This reminds me more of a BB cream than a foundation and I absolutely LOVE that about it. I just apply it with my hands, and it blends out super quickly and evenly. It’s my go-to for quick makeup days." - Katherine C, Customer Review

This skincare-hybrid foundation is the yummiest of them all. Containing Jojoba Oil, Hyaluronic Acid, and Olive-Derived Squalane, this nourishing formula will balance hydration and moisture while protecting skin with free radical-targeting antioxidants. The key ingredients address common skin concerns for comfortable everyday wear. Medium, buildable coverage effortlessly creates a natural-looking, glowing complexion. Our pro tip? Start from the centre of the face and blend outwards for even application. Layer over Yummy Skin Glow Serum for an added boost of radiance and you’re good to glow.

Tried and tested: "My favourite foundation! This foundation makes my skin glow so beautifully!! I love it so much. I’ve worn it to a couple of events, and everyone compliments my skin. I can’t wait to get more shades. I’m a makeup artist and I know that my clients will LOVE this foundation!!!! Also, the packaging is amazing. I love how you’re able to squeeze out the exact amount of product that you need, and the bottle is beautiful!" - Marcela, Customer Review

Laura Mercier Foundation is the real deal. Reveal healthier-looking skin thanks to the Perfecting Colour Technology that lifts dullness for cake-free, colour-true wear. If that isn't enough, the Auto-Balancing Technology instantly hydrates for smoother skin, helping to reduce shine throughout the day. It's weightless, long-wearing, waterproof and fade-proof for 12 hours. The list goes on. Apply to clean skin with Laura's Real Flawless Foundation Brush, or over our Laura Mercier Pure Canvas Primer for best results. 

Tried and tested: "Light and perfect foundation. I needed a new colour for my foundation and decided to try the online option of trying the virtual try on. I was sceptical and had never done this. Ordered what they recommended and am pleased to say the colour is perfect for me. Love how light the foundation is and how nicely it covers. I'm over 70 and this is just perfect for me." - Geri, Customer Review