BurgerClosechevronBagSearchUser
  • Logo
  • servicesStores & services
    Westfield White City
    Stores
    Sephora Westfield White City
    1081 Ariel Way, Shepherds Bush, London W12 7GF
    View All Hours +
    Cycle
    Change your store

    Your favourite store allows you to see services available and book appointments

    In-Store Services
    Make-up and skincare services, Benefit BrowBar, gifting and personalisation workshop, Sephora offers you a whole range of services to come and discover in store Make an appointment See all store services
  • Wishlist
  • Cart0

Benefit They're Real Magnet Extreme Lengthening & Powerful Lifting Mascara 9g

Box

£27.00

Free United States delivery

%0 4.21 | 10051

If you like we can let you know when we have some more.

What we say The magic of Benefit They're Real Magnet Mascara lies in its brush and formula, both of which are magnetically charged to deliver the longest lashes of your life. The zig-zag Extender Brush pulls the formula up and out beyond the tips of lashes for 36 hours of wear and non-stop lift while the magnetic formula attracts to the brush's magnetically charged core, drawing out hairs for phenomenal length. What does it all add up to? Lusciously long and full-looking lashes that are dramatically lifted all day long, without a clump in sight. We predict a new makeup icon.

P.S. Your chance to WIN: catch the most magnets before they drop for a chance to WIN £250 of Benefit treats for, including the new They're Real Magnet Mascara!
When Benefit drops a new mascara, you best sit up and pay attention. This new and improved version of the legendary They’re Real! Mascara unleashes long, lifted and fanned-out lashes you never knew existed. Benefit Magnetic Mascara features zig-zag bristles that grab hold of every last lash and takes them to new heights, loading on carbon black pigments for unrivalled definition.

Where it gets really clever is the brush’s magnetically charged core which pulls out hairs for falsie-worthy extension, making them look +40% longer* . The silky-smooth formula earns top marks too - it won’t clump or smudge and you can layer-up as much as you like to achieve a killer, full-bodied flutter.

Results:
- 93% said it was extremely lengthening*
- 95% said it lifts and lengthens lashes**
- 93% said it gives lashes fullness and length***

*Instrumental test on 21 women
**Than bare lashes. Instrumental test on 21 women
***self-evaluation by 110 women after 1 week

Directions

For all-out volume, length and curl, gently wiggle the wand through your lashes from base to tips. Thanks to its smooth, buildable formula, you can add layer upon layer for dramatic impact.

TRIED AND TESTED

“This mascara gives amazing length instantly and for that it’s probably my new fave mascara! It’s also super buildable without being clumpy and doesn’t smudge (a godsend for me who loves an eye rub).” - Helen, Search Marketing Specialist at Feelunique

“When I first underdid the mascara and went to apply I was a little dubious on first impressions about how the brush would perform...But oh my goodness, it is deceptive! I love this mascara - no clumping, and the brush performed way beyond my expectations. I didn’t get any smudging on my eyelids on application and also the lashes barely moved all day with no smudging later on either! Big big fan of this mascara!” - Felicity, Buyer at Feelunique

“This is THE best mascara I have ever used. Sky-high length, no clumping, all the volume - what more could you want?! Without a doubt will be re-ordering” - Maddie, Product Manager at Feelunique

Benefit

Shop Benefit

Rated 5 out of 5 by from The best !! I received this mascara as a member of beauty sport community to review and I tried it today! My review about the mascara is that it’s a really good mascara, giving eye lashes a definition and full bodied look, but the best part which won my heart is that it kept my lashes feeling very soft no matter how many coats I applied! it didn’t clump and neither smudged ! There are many mascaras out there which are really good and this one also gave my eyelashes a length and volume and I did feel like I was wearing falsies !! I loved it and would highly recommend it to anyone looking for the best mascara. I even took a nap with this on and it didn’t move ;)
Date published: 2021-05-09
Rated 2 out of 5 by from Really ditch the magnet! I love Benefit mascaras, been using them for years. They're Real has been a firm favourite in that collection, so when I saw this I thought I'd jump at it. Colour wise, the black is really black and glossy, and looks great, but I felt I was working with a poor imitation of They're Real and Roller Lash here. I have quite naturally long eyelashes, and this made them look and feel shorter and more clumpy. I didn't feel the mascara extended my lashes at all, also... for the first time ever with Benefit, wearing this leaves me with dark, smudgy circles under my eyes by the end of the day. Great idea, but I'll be back to buying They're Real and Roller Lash
Date published: 2021-11-11
Rated 5 out of 5 by from Amazing! I have naturally short & straight lashes. So I find it really hard to find a mascara that works for me. I usually use benefit bag girl bang (which is an all time favourite). HOWEVER... I love the new they’re real magnet!! It is super easy to use, I find the application better than bad girl bang (I do love it mind!). I always have to curl my lashes regardless. Curler paired with this mascara, would be every ones dream!! It’s fuller, thickening and lengthening treat. I would recommend this to anyone who has shorter lashes & needs a mascara that wows. Thank you to feel unique for letting me review this! I have definitely found another favourite mascara!
Date published: 2021-05-11
Rated 5 out of 5 by from Amazing lashes all day I was kindly given the opportunity to try a sample of this product from the Beauty Spot Community and I have to say that it has become my new favourite mascara. I love that it gives my naturally short lashes great length, volume, and it doesn’t make them clump together. The formula isn’t drying, it doesn’t smudge or transfer, and it doesn’t irritate my eyes at all. Also, this mascara is super easy to remove with a makeup remover or with wipes. I always use a lash curler beforehand and this mascara does a wonderful job of holding the curl throughout the day. I highly recommend that everyone should try this mascara out for themselves.
Date published: 2021-05-19
Rated 5 out of 5 by from Was worth the hype When this came out I was eager to try! When I received a sample of this I was so happy! It is really good. I have super straight lashes and it is really hard to keep the curl in them and without them dropping at the end of the day. I've been wearing this all day and I've not had to prime or curl my lashes and they look so long and separated! Love this, I've also tried taking it off to see if it is any good. I use DE Slaai make up remover and it comes off straight away! Would highly recommend this! I received a travel sized sample which is super convenient for on the go I think I will definitely buy the full size as I do prefer a longer wand but overall amazing!
Date published: 2021-05-10
Rated 5 out of 5 by from Lengthens my lashes So I got chosen by Feelunique to review this mascara ans honestly I love this. It makes my eyes lashes look so long and full of volume. On the first day I wore this I kept getting asked if I’m wearing false eyelashes lol and that’s when I knew that this mascara really does live up to it’s name. The mascara is waterproof and transfer proof. I love how it lasted all day and I did not see and transfer around my eyes which is what I look for in a mascara. I also love that you don’t need 4-5 coats of mascara to make your lashes volumised. I only put in two coats and and I could see the difference. Would highly recommend.
Date published: 2021-05-17
Rated 4 out of 5 by from Makes your natural lashes look like falsies I received this product as part of the Beauty Spot community. I was really impressed at first at how this lengthened and thickened my lashes- usually I would use two mascaras to achieve this look, however I think this has replaced the need for that! The wand is quite narrow and has tiny bristles which grip every lash without that clumpy, spidery look. It left my lashes looking almost like falsies. However, I found that this mascara wasn't that long-wearing- although it didn't flake it transferred onto my lower eyelids giving me raccoon eyes. Also, while it is lengthening it doesn't hold a curl too well compared to my regular waterproof mascara. If Benefit came out with a waterproof version of this mascara I would definitely purchase it.
Date published: 2021-05-08
Rated 4 out of 5 by from Bold lashes I received a sample of this product as a member of the beauty spot community to test. Overall I am impressed with the effect. It feels thick and glides on and so I looked at the ingredients and saw that there is bees wax in, so would be unsuitable for vegans but I really liked that this may nourish my lashes. It looks darker than most black mascaras so gives a dramatic look. I have thin short lashes so usually build up with layers but didn’t need to with this. If it was on offer I would definitely buy it again although it seems rather expensive to add to my make -up regime with it at is normal price.
Date published: 2021-05-11
  • y_2024, m_5, d_13, h_2
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
  • cp_1, bvpage1
  • co_hasreviews, tv_14, tr_135
  • loc_en_GB, sid_134665, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_sephora-uk
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getReviews, 114.11ms
  • REVIEWS, PRODUCT
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 130.7ms
  • QUESTIONS, PRODUCT
  • bvseo-msg: HTTP status code of 404 was returned;